Identify Opportunities
Understanding the basics of the business of publishing and how the marketplace operates is important to the future success of all authors. The more you understand, the better equipped you are to ask...
View ArticleTime for a New Plan
If you spent a few thousand dollars to get your manuscript published, plus months of your personal time and in the end have a few hundred copies of your book with no clear idea where to turn next, it...
View ArticleKnow Your Reader
Publishing executives are quick to say that success as a writer comes from learning to write in your own voice and never attempting to mimic another author. What makes a book successful starts with...
View ArticleFailure is Part of Marketing
Marketing any book can be confusing and frustrating if you fail to put all the pieces together. When creating your plan remember that it’s not always about the book, sometimes it’s the message or it...
View ArticlePublishing is Perception
When major publishers launch a new potential bestseller it is imperative they create the perception the book is going to be big. They do this in a variety of ways from the early stages of book...
View ArticleMore Art than Science
Turning an edited manuscript into a published book that has an opportunity for success necessitates years of experience and a clear understanding of the marketplace for selling books. Those authors and...
View ArticleChanging Role of the Author
Hardly a week goes by without an article being written about the demise of publishing and the possibility of a world without printed books. There will always be some form of the printed book just not...
View ArticleEasy to Publish, Difficult to Sell
Today it is very easy to get a manuscript published, but extremely difficult to sell books. There are at least a dozen variations of “publishing” and an even wider array of products and services that...
View ArticleSuccess is more than Good Writing
Any writer who spends an inordinate amount of time to complete a manuscript should never feel they have all the necessary skills to publish on their own successfully without proper guidance. Everyone...
View ArticleWriting and Publishing is a Business
It is imperative that writers view their work and publications as a business. Book publishing for the large traditional companies is about generating revenue, growing market share and selling copies....
View ArticleRedefining the Author Web Site
Trends in technology and publishing indicate that individual author web sites are being redefined. Due to the sheer numbers of such individual author web sites they are becoming more of a support site...
View ArticleFollow Your Passion
Memorial Day Message for Writers My objective is to provide practical, straight forward information to writers who are serious about their craft and have dreams for the future of becoming a...
View ArticleCommitment & Determination
Among the many character traits that successful writers possess, both commitment and determination would have to be among the most important. This comes not from a professional writer but someone who...
View ArticleAvoid the Roadblocks
There are three distinct areas where writers get into trouble when working or attempting to work on their manuscript. The first is never getting started, the second is the inability to focus and the...
View ArticleMarketing is Communicating
Book marketing is about writers doing what they do the best, writing. The issue that writers seem to have with marketing is that few are capable of describing their work in brief. A summary can be more...
View ArticleBelieve Your Success
Every writer must possess a strong belief in their writing and ability to become a successful author. It is extremely important that you have these beliefs in yourself and story or message. Publishing...
View ArticlePrint & Digital Strategy
The business of book publishing was founded on the concept of printed word on paper. With the rise of the eBook and digital delivery of content the industry is being forced into rethinking their...
View ArticleMarketing Consistency
Writers and authors who on occasion post to their social media sites and wonder why nothing is happening must understand that marketing consistency is critical to success. The fact that a social media...
View ArticleEditorial and Critique
Over the years I had the pleasure of discussing the craft of writing with many authors. Some were bestselling authors and others hardworking midlist authors. How writers write and create a storyline...
View ArticleDigital First
Publishing is changing, markets are shifting, and the eBook is fast becoming the premier format for all authors. Imagine selling books and never having to reprint. Consider the elimination of shipping,...
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